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BCOM in Digital Marketing is a 3-year undergraduate program, involving essentially, an advanced study of the techniques used in the marketing of products or services using digital technologies, such as:
*internet
*mobile phones
*display advertising
*other digital media.
The basic eligibility for pursuance of the course is a 10+2 qualification, completed from a recognized educational Board.
BCOM in Digital Marketing: What is it About?
Digital Marketing is a relatively new field of marketing, and has been designed to equip eligible candidates with a specialization in:
*a wide range of applications and techniques used in the field of Digital Marketing.
*basic sub-disciplines of management.
*various aspects of digital marketing.
*research on what is being most viewed, and how often an.d for how long.
*concepts of sales conversions.
*methods that enable an organization to analyze marketing campaigns.
*what on the internet is working and what isn’t.
*operation of the modern world of marketing.
*Pursuing advanced research in the discipline.
*what content works and doesn’t work in an industry, etc.
Eligibility for BCOM in Digital Marketing
Listed below are the minimum criteria of eligibility that interested candidates need to fulfil in order to apply for the course.
*10+2 education completed, preferably in the Commerce stream, from a recognized educational Board.
*Preferably, Commerce subject as the main subjects of study at the 10+2 level.
*A minimum aggregate score of 55% (50% for SC/ST/OBC candidates) at the 10+2 level.
BCOM in Digital Marketing: Admission Procedure
Most institutes offering the course admit students based on performance in a relevant entrance test, often followed by a round of personal interview, wherein their general aptitude for the course is tested. Admission process generally varies across colleges.
A few institutes also provide direct admission based on the candidate’s performance at the 10+2 level.