MBA Marketing
Management is a postgraduate Sales and Marketing Management course. Marketing
is the process of promoting interest in customers regarding particular goods or
services. It is executed through strategies that underlie sales techniques,
business communication, and business development.
MBA Marketing
Management curriculum consists of an advanced study of techniques of market
research and analysis, product design, pricing, promotion, selling,
distribution, and other similar marketing concepts.
Within the
specialization of marketing, students are taught concepts such as promotion,
advertising, research, and sales. From among the 4 semesters of the course, the
first two are common among all students, and the last two focus on the
candidates’ chosen subjects of marketing-related specialization.
MBA
Marketing Management: Eligibility
Listed here
are the minimum criteria for eligibility needed to be fulfilled for admission
to the course.
*Candidates
aspiring to pursue the course need to have completed graduation in any stream.
*In most
cases, qualification of a relevant entrance test GMAT, CAT, XAT, MAT,
etc. The minimum eligible score may vary across institutes.
The common
entrance test assesses candidates in sections such as English, problem-solving,
data analysis and interpretations, numerical ability, logical reasoning and
general awareness.
As such,
there are no different entrance tests conducted for MBA in Marketing.
MBA
Marketing Management: Admission Process
For admission
to MBA Marketing Management course, candidates are needed to qualify a relevant
entrance exam such as CAT (Common Admission Test), XAT (Xavier Aptitude Test),
GMAT (Graduate Management Admission Test), and CMAT (Combined Management
Admission Test).
A few
institutes offering the course also conduct their own entrance examinations for
candidates’ assessment. Also, some Indian universities offer admission to the
course on the basis of the merit obtained by the candidates in the last
qualifying exam, and do not usually hold entrance tests for online education.