MBA in Digital Marketing is a 2 years full time graduate course which is divided into 4 semesters. Digital marketing is the promotion of brands or products via one or more forms of digital media. Inventions are raised of smartphones, and other forms of new media in the past decade have meant that digital marketers need to be able to connect with consumers through various devices and digital platforms including social media.

This course also combines the creativity of developing new and interesting ways to get the marketing campaign’s message across, with their technical side of keeping track of data, and digital engineering and analytics. This program in digital marketing provides students with the technical foundation and digital literacy necessary to market goods and services on the internet. While they enrolled in one of these programs, they will learn how to implement, plan, and evaluate digital marketing strategies.

Students will also learn how to target customers through digital channels, they create websites that attract customers, and they optimize online business performance. This program specialization includes interactive and direct marking, digital advertising, e-business technologies, and global enterprise. Digital marketing landscape continues to grow at a rapid pace; marketers are faced with new challenges and opportunities within this digital age. This course is an initiative designed to educate students and professors in the area of Digital Marketing.


MBA in Digital Marketing: What is it all about?

MBA degree in Digital Marketing is a unique specialisation that is offered by various Universities. The programme has been designed with inputs by industry experts to groom students for the competitive and fast-growing sectors of Digital Marketing. The curriculum has been prepared with industry requirements in mind and it emphasises on practical, application-oriented learning. This programme has been designed with inputs by industry experts to groom students for the competitive and fast-growing sectors of Digital Marketing & Advertising.

The curriculum has been prepared keeping industry requirements in mind and it emphasises practical learning along with industry exposure. This programme guides students to tackle the complicated new media landscape and find the right strategies to reach a large and fragmented audience through creative campaigns. This course also teaches creative planning, marketing management, ideation and creative expression. This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you to realize the power of visualizing data with artful use of numbers found in the digital space.


Eligibility for MBA in Digital Marketing

Eligibility for this Programme requires completion of Bachelor's Degree of minimum 3 year duration or its equivalent from a recognised university, in any discipline.

MBA in Digital Marketing: Admission Process

The selection of candidates for different programmes happens in two stages and has three components of assessment. Students can appear for the National entrance test (NET). Based on the performance in the NET examination, short listed candidates are called for the Pre Interview Test and Personal Interview (PIT/PI).

 


Colleges offering MBA in Digital Marketing

Presidency University

Presidency Group of Institutions (PGI), along with the University, constitutes 7 Schools and a College. While the college offers programmes to students at both the undergraduate and postgraduate levels in information technology, commerce, management and journalism, the... View More

Kalasalingam Academy of Research and Education

Kalasalingam Academy of Research and Education (KARE) formerly Arulmigu Kalasalingam College of Engineering was established in 1984 by the pioneering Kalasalingam Anandam Ammal Charities. Located at the pristine foothills of scenic Western Ghats, the college obtained the Deemed... View More
FAQs
Basically you would want to choose a course that will lead you to fulfill your ambition and build your future career. you will always want to take courses which will future-proof your existing skillsets to better equip you to excel in your workplace and move your career path to succeed well in life.
The graduation type of MBA in Digital Marketing is PG
The occupied stream of MBA in Digital Marketing is Management

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