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MBA in
Digital Marketing is a 2 years full time graduate course which is divided into
4 semesters. Digital marketing is the promotion of brands or products via one
or more forms of digital media. Inventions are raised of smartphones, and other
forms of new media in the past decade have meant that digital marketers need to
be able to connect with consumers through various devices and digital platforms
including social media.
This course
also combines the creativity of developing new and interesting ways to get the
marketing campaign’s message across, with their technical side of keeping track
of data, and digital engineering and analytics. This program in digital
marketing provides students with the technical foundation and digital literacy
necessary to market goods and services on the internet. While they enrolled in
one of these programs, they will learn how to implement, plan, and evaluate
digital marketing strategies.
Students will
also learn how to target customers through digital channels, they create
websites that attract customers, and they optimize online business performance.
This program specialization includes interactive and direct marking, digital
advertising, e-business technologies, and global enterprise. Digital marketing
landscape continues to grow at a rapid pace; marketers are faced with new
challenges and opportunities within this digital age. This course is an
initiative designed to educate students and professors in the area of Digital
Marketing.
MBA in Digital Marketing:
What is it all about?
MBA degree in
Digital Marketing is a unique specialisation that is offered by various
Universities. The programme has been designed with inputs by industry experts
to groom students for the competitive and fast-growing sectors of Digital
Marketing. The curriculum has been prepared with industry requirements in mind
and it emphasises on practical, application-oriented learning. This programme
has been designed with inputs by industry experts to groom students for the
competitive and fast-growing sectors of Digital Marketing & Advertising.
The
curriculum has been prepared keeping industry requirements in mind and it
emphasises practical learning along with industry exposure. This programme
guides students to tackle the complicated new media landscape and find the
right strategies to reach a large and fragmented audience through creative
campaigns. This course also teaches creative planning, marketing management,
ideation and creative expression. This course builds on the theory and
foundations of marketing analytics and focuses on practical application by
demystifying the use of data in marketing and helping you to realize the power
of visualizing data with artful use of numbers found in the digital space.
Eligibility for MBA in
Digital Marketing
Eligibility
for this Programme requires completion of Bachelor's Degree of minimum 3 year
duration or its equivalent from a recognised university, in any discipline.
MBA
in Digital Marketing: Admission Process
The selection
of candidates for different programmes happens in two stages and has three
components of assessment. Students can appear for the National entrance test
(NET). Based on the performance in the NET examination, short listed candidates
are called for the Pre Interview Test and Personal Interview (PIT/PI).